On-premise

On-premise

The on-premise channel is diversifying, as shoppers and consumers are looking for more variety as occasions evolve. See below to gain valuable insights and learn more about the key trends and occasions that are driving change in the on-premise channel

Find out more about consumers: what they’re drinking, when they drink it, how they treat themselves, and more. Gain actionable insights on how to attract new drinkers, how to increase consumers’ frequency of drinking occasions and how to encourage trading up to higher-profit, premium beverages.

What’s on tap

Lead by Style

Fun Fact: There are over 141 styles of beer!

A New Strategy for Driving Growth in The Alcohol Beverage Category

Success in the alcohol category doesn’t have to be complicated. Anheuser-Busch’s IGNITE initiative is designed to give restaurant operators recommendations to lead category growth.

Restaurants' Guide for Accelerating Category Growth and Unlocking the Value of Variety in Your Portfolio

It can be easy to get lost while looking at the variety of styles available in today’s beer category, but if properly managed, this diverse beverage assortment can provide a road map to success for restaurant operators.

Attract New Drinkers with Flavor-Forward, Sessionable Trending Beverages

Learn more about Invite In, the first recommendation of Anheuser-Busch’s IGNITE initiative

Encourage New Drinking Occasions to Boost Alcoholic Beverage Success

For restaurant operators, success in alcohol hinges on encouraging additional purchases for more drinking occasions.

Increase Check Size by Encouraging Premium Beverage Orders

Boost alcohol success by encouraging diners to choose higher end, indulgent and premium beers.

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Seltzer category dollars have grown 519%

Nielsen CGA updated through 2.2.20

Beyond Beer beverages make up 6.3% of Category Dollars

Nielsen CGA updated through 2.2.20

Craft Styles make up 19.7% of Category Dollars

Nielsen CGA updated through 2.2.20

Premium Price Tier beverages make up 30% of Total Category Dollars

Nielsen CGA updated through 2.2.20

Easy Drinking Lagers make up 45.6% of total category dollars

Nielsen CGA Beer Sales Insights 6.16.20

Lager Dollar sales make up 74% of the beer category

Nielsen CGA Beer Sales Insights 6.16.20

Core price tier makes up 42.9% of category dollars

Nielsen CGA Beer Sales Insights 6.16.20

Core+ and above price tiers make up 54.3% of category dollars

Nielsen CGA Beer Sales Insights 6.16.20

Super Premium Craft and Styles is the second largest sub category within beer at 11.5% of category dollars behind Core Easy Drinking Lagers at 34% of category dollars.

Nielsen CGA Beer Sales Insights 6.16.20

Beer is BIG in
the On-Premise

The more styles a consumer drinks, the more beer they drink overall. Retailers that can lead by style will win with beer
Click on each section below to find out more
Key Trends Affecting the On-Premise
Consumption & Seltzer trends
leadership by style
Drinking occasions

Variety

Is built on leveraging high-growth segments.
click on each icon to find out more
Invite In
21 - 29 year olds & women
Expand
Consumption
Relax, meals & smart choices
Trade Up
21 - 39 year olds & mid-life males

What's to Drink?

Consumers have an array of choices when they want to order or purchase a drink. From fruit-flavored hard seltzers to rich craft brews to affordable options and more, there’s something for everyone, from light-flavored budget-friendly options to robust, complex, upscale sips. Find out more about the different products available at every price point.

Hover over the styles below for more information