Large Format
The Large Format channel is diversifying, as shoppers and consumers are looking for more variety as occasions evolve. See below to gain valuable insights and learn more about the Large Format shopper, the category fundamentals that are the foundation of a strong category, and the strategy to drive growth
Find out more about consumers: what they’re drinking, when they drink it, how they treat themselves, and more. Gain actionable insights on how to attract new drinkers, how to increase consumers’ frequency of drinking occasions and how to encourage trading up to higher-profit, premium beverages.
What’s on tap
Evolve Meals
To encourage more people to broaden their drink choices at mealtime, we need to understand that there are various types of meals, ranging from everyday meals to social or celebratory meals.
A New Strategy for Driving Growth in The Alcohol Beverage Category
Success in the alcohol aisle doesn’t have to be complicated. Anheuser-Busch’s IGNITE initiative is designed to give retailers shelf recommendations to lead category growth.
Accelerate Category Growth and Unlock the Value of Variety In Your Portfolio
IGNITE, AB's platform for strategic category shelf evolution, is built upon a deep understanding of who is drinking, when they are drinking, and what is driving the choices they make.
Optimize The Shelf For New Drinkers With Trending Alcohol Beverages
Learn more about Invite In, the first recommendation of Anheuser-Busch’s IGNITE initiative
Highlight New Drinking Occasions to Boost Alcoholic Beverage Success
For grocers, success in alcohol can be achieved by highlighting additional purchases for more responsible drinking occasions.
Increase Basket Size by Encouraging Premium Beverage Sales
Boost alcohol success by encouraging consumers to pick up higher end, indulgent, premium beer options.
Shoppers
VOLUME
Variety
What's to Drink?
Consumers have an array of choices when they want to order or purchase a drink. From fruit-flavored hard seltzers to rich craft brews to affordable options and more, there’s something for everyone, from light-flavored budget-friendly options to robust, complex, upscale sips. Find out more about the different products available at every price point.
shelf placement matters
Having the optimal shelf flow is essential in driving category growth. There are two main objectives:
1. Increase # of shoppers entering the beer aisle
2. Maximize conversion & drive trade up
Shoppers see 3 distinct segments that should not be broken up:
1. Beyond Beer
2. Craft Beer
3. Light and Classic Lagers
Key insights to consider when building shelf flow:
Segment is the first consideration in a shopper’s decision hierarchy. Shoppers expect to see each segment grouped together in separate locations on the shelf. Mixing products across these segments will confuse shoppers, reducing conversion.
Gold Standard Large Format Shelf Flow
Segmenting the shelf in the same way that the shopper thinks about the category helps them find their products, driving purchase